Different Ways Of Promoting Something

sdvPeople are talking about the new forms of marketing today. It is no doubt that traditional marketing has been around for quite a very long time already. In fact, some are still being used by business owners today. However, with the Internet becoming popular and having a big role on how successful a business is, more and more entrepreneurs are now looking for ways on how they can market their offerings efficiently.

Indeed, there are already many different ways for promoting something.

Types Of Marketing

Internet – This refers to any strategy taking place online. It has a variety of forms such as search engine, video advertisements, and e-mail. It certainly needs a great approach in areas of design, development, and promotion.

Offline – This includes all the marketing efforts that are not done on the online world. Local advertising in newspapers and on radio or television are some of its forms. Today, more and more companies are searching for ways on how they can leverage their offline marketing campaigns with the online one so they can complement each other.

Outbound – This is also known as traditional. This

Posted in Marketing | Comments Off on Different Ways Of Promoting Something

Benefits of Using Online Printing Services

dvIt is a tedious process to keep on checking whether the printer’s job is over. To constantly monitor whether your work is being accomplished within the stipulated period, it is indeed a waste of time.

Online Printing Services Benefits

There are several printing service benefits because of which more and more people are availing the services of online publication services.

  • It is a convenient solution – Project issuing can be an arduous task; you have to expend a lot of time and energy. But publishing online makes things very easy, as ordering from the comfortable confines of your home; you can do it, with the just click of your mouse. Choosing on the net is easy as you can select from the different options available online! Free digital proofing or samples can help you decide better. All kinds of cards, like business cards, notepads, company brochures etc. are readily found as one stop solution.
  • Design Ready Templates – There are very few options as far as design, range are concerned concerning local publishers. Electronically connected services provide the maximum number of options in regard to imprinting companies.
Posted in Marketing | Comments Off on Benefits of Using Online Printing Services

Embrace Event Marketing For Brand Building

advWorldwide business owners are facing extreme challenges to pump up their brands to make them globally recognized. Even, marketing evangelists and strategists find it highly difficult to spread their brand to the community in an effective way. Because of the increased competition, they are facing hard challenges in communicating with the consumers. As traditional marketing techniques are not enough at this point of time, it is important for the companies to think in a bigger and more aggressive manner. However, marketing arena is constantly showing better and innovative ways to fluently and impressively communicate with consumers. More and more companies are choosing event marketing for that bigger and better impact.

Fastest growing marketing technique

Event marketing is one of the fastest growing marketing techniques that have impressed marketers worldwide. It has the ability to build a stronger medium of communication with the customers. It also helps businesses to understand customer’s needs and their intention. In fact, it also helps business owners to know about their customer’s emotions and thinking patterns, which is highly valuable for them to build better products or services.

Innovative way of spreading the

Posted in Marketing | Comments Off on Embrace Event Marketing For Brand Building

Focus on Your Benefits – Don’t Be a One Trick Pony Like UKIP

advWhat is the usual benefit you come up with when writing your content?.

“We’ll save you time!”

Is that the best you can do? OK, so long as you can back that up it’s a valid benefit.

The problem is, most companies tout that as their main benefit.

Is it though?

Granted, your latest garden-digging tool will save time if it suggests that I can dig my garden in half the time. The thing is would that really matter?

Surely the fact that it has a long handle, negating the need for excessive bending and therefore preventing back pain, would be of greater benefit?

“We’ll save you money!”

Fab, but the fact that your implement makes gardening easy meaning I no longer need to pay a gardener is meaningless because I never had one in the first place.

It’s time to get creative.

Creative, factual benefits

I’m very aware that by writing “get creative” I may be encouraging some of you to create benefits that aren’t real.

Whatever you decide on must be valid otherwise your reputation will be irreparably damaged.

As I suggested above, the design of the garden tool means it’s easier on the user’s

Posted in Marketing | Tagged , , , | Comments Off on Focus on Your Benefits – Don’t Be a One Trick Pony Like UKIP

Why You’re Not Better Than Your Competitors

WEFBefore I start, I just want to let you know that this article is my own personal view about this particular question.

It’s a common sight: marketing materials that tell you how much better one company is than another.

Is it right to do that?


In my mind, your marketing should always be about your customers.

That means no grand statements about how great you are, how big your premises are or how you’re the ‘best in your field’ (unless you have some concrete evidence to back up such a claim).

Everything you write must be about your customers, how you can benefit them and how their lives will be so much better if they buy from you.

I’m better than you

It’s very tempting to write something that tells your customers how crap your competition are in comparison to you.

You could shout from the rooftops about how you’re cheaper (although they could lower their prices and blow that argument out of the water), that you give better customer service than they do etc., etc.

But is that really the right way to be going?

Is that the best way to sell yourself

Posted in Marketing | Tagged , | Comments Off on Why You’re Not Better Than Your Competitors

User Generated Content: Retail’s Secret Weapon

advAs a retailer, you’re always thinking about the next campaign to help enhance your revenue and audience reach, especially during this time of year. User generated campaigns are an ideal campaign to launch during the holiday season, with many retail companies seeing major success from their own.

Retail Dive reported this week that Target and Macy’s are already in full-planning and execution mode with their holiday campaigns this season, leveraging tools like Facebook’s new targeting segment called “holiday shopping season” that “reaches users engaged with holiday planning and retail-related activity.” The campaigns are also ran through Instagram, broadening brands’ reach. Retail Dive reports that the new targeting segment “can be found in the ‘behaviors’ section within the ‘seasonal and events’ category and will be available from Thanksgiving to New Year’s Day [for both Facebook and Instagram].”

What’s makes these companies’ campaigns so success is they have the same core focus: engage customers through several social outlets and encourage them to be an advocate of your brand, with a reward that’s personal to them. The reward can be a prize like a trip, free product, credit to

Posted in Marketing | Tagged , , | Comments Off on User Generated Content: Retail’s Secret Weapon

9 Reasons Why B2b Manufacturers Are Investing in Digital Marketing

AVManufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing, according to a recent article in Content Marketing Institute (via Joe Pulizzi, @JoePulizzi), featuring research from Fathom. The article explains some of the changes that B2B manufacturers are making in their marketing programs, and the results may be surprising to you! They were to us, which is why we’re detailing out 9 of what we think are the most important findings in this report and sharing them with you in an easy-to-read blog:

  • 82% of B2B Manufacturers Use Content Marketing

The report details that only 18% of B2B manufacturing marketers do not use content marketing. Wow, that’s a low percentage, meaning that 82% do use content marketing, which is defined by the article as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

If 82% of B2B manufacturing marketers are using content marketing as part of their strategy, there must be a reason, right?

  • 26%
Posted in Marketing | Tagged , , , | Comments Off on 9 Reasons Why B2b Manufacturers Are Investing in Digital Marketing

Reasons Businesses Need Professional Printing Services

avTo take any business to the next level of success, one needs to hire a reputable company that offers printing services. Some of the factors that entrepreneurs should consider in the selection process include reputation, credibility, legal accreditation, use of modern printing equipment, and affordability. Here are six benefits that businesses can get from a reputable printer.

Improved Business Image

Needless to say, the impression that clients have about a particular company determines its success rate. A bad reputation or image will surely result in reduced sales and low profits. High-quality visual marketing materials such as cards and brochures will paint a professional perception of the business to its customers.

Efficient Use and Planning of Marketing Materials

Although online marketing is very popular nowadays, one should not underestimate the ability of hard copy materials to market merchandise to a target audience. A reputable firm in this niche has experts who can help clients choose the best materials for different marketing strategies. For instance, they can contribute to making a decision on whether to use direct mail brochures, rack cards, direct mail campaigns, customized postcards, or personalized letters to

Posted in Marketing | Tagged , , | Comments Off on Reasons Businesses Need Professional Printing Services

3 Important Marketing Strategies for a Gym Business

wbThe fitness industry in recent times has witnessed the rise in demand where there are several who are getting health conscious and intend to stay and feel fit. People aren’t aware of the ways to exercise well all by themselves and therefore look out for trainers or probably gyms to help them gain the right fitness training. Therefore, you would see a gym cropping up now and then who try to be the best amongst the rest. For those who are conscious about their fitness have a basic idea on what would suit them rightly and accordingly look out for places that would boost their fitness levels in a positive way.

While most gym owners take to the common marketing ideas of hiring advertisement and branding agencies to bring out their business out to the public eye, they often fail to bring out the essence of their business for people to get lured to them. If you are a business owner and have a gym for public use, you would often have the thoughts of how to entice customers to become regular members and increase

Posted in Marketing | Comments Off on 3 Important Marketing Strategies for a Gym Business

Effective Value Creation and Value Capture Strategies

VHow do firms create, deliver and capture values? What is the nature and function of effective customer relationship management? What are the critical phases of the Value Chain? What are some policy implications of the Du Pont model in formulating effective pricing strategies? These policy questions relate to the optimal value chain model of a business enterprise-the appropriate mix of profitability and productivity that maximizes the return on investment and shareholders’ wealth while minimizing the cost of operations-value creation and capture, simultaneously.

Clearly, effective creation of value, delivery of value, and capture of value is critical to a sound business strategy designed to maximize the wealth producing capacity of the enterprise. In these series on effective value creation and value capture, we will focus on the pertinent strategic margin and volume questions and provide some operational guidance. The overriding purpose of this review is to highlight some basic price theory, strategic margin relationships, and industry best practices in effective value creation, value delivery and value capture. For specific financial management strategies please consult a competent professional.

A preliminary analysis of the relevant academic literature suggests that

Posted in Marketing | Tagged , , | Comments Off on Effective Value Creation and Value Capture Strategies

Spending Your Advertising Budget Wisely

avA recent report by admanGo focuses on some recent Hong Kong advertising spending figures. Confirming everyone’s suspicions, the total ad spend in the city in January and February of this year was HK$6.01 billion – representing a 13 percent drop compared to the same period last year, and the first double-digit decrease since 2000.

Magazine advertising was particularly hard hit, falling by 28 percent, while Television Broadcasts Limited (TVB), one of Hong Kong’s major TV channels, recorded a 9 percent drop in its ad revenue.

The main reason cited for this drop is the continuing decrease in retail sales due to fewer visitors arriving from the mainland, and that is true to an extent – we have all taken a hit from that. However, the reality is that traditional media advertising has been becoming less popular for years.

The good news is that this doesn’t mean your advertising spend has to be less effective – far from it. By choosing the proper channels and targeting the right audiences, you can still ensure that your advertising budget delivers excellent value for money.

Digital brings targeted results and better returns

Posted in Marketing | Tagged , , , | Comments Off on Spending Your Advertising Budget Wisely

The Secret for Hooking (and Keeping) Your Email Subscriber

SDVLast year, I spent an hour clearing out my Gmail account. I realized I was subscribed to just way too many lists and it had become mind clutter.

I hate clutter.

Clutter kills creativity. Every time I’ve cleared out space in my life – either on a computer or physically, my creativity exploded with new ideas.

I un-subbed from 33 lists.

Some subscriptions were with copywriter lists, a few well-known, household-type names and others not so well-known. Also included were sales trainers, small biz marketers and an Infusionsoft guru (I won’t ever join Infusionsoft).

As I gleefully unsubbed and batch-deleted all these emails (it went from over 9K in my inbox to 4917), I was feeling better and better about life in general.

And yes, I know that’s A LOT of emails but I had to start somewhere.

Who Made the Marketing Cut?

I just have been focusing on other things (like making money) instead of doing my own admin work (which isn’t nearly as fun but necessary).

So who did I keep and why?

There is one marketer I like and whose list has my *real* address. Throughout the years, I’ve not pruned

Posted in Marketing | Tagged | Comments Off on The Secret for Hooking (and Keeping) Your Email Subscriber

Is Predictive Intelligence the Frontier of B2B Marketing?

wveIn the last century, the world saw a massive revolution of innovation.

Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of life.

It’s already used in machine translation, email spam filters, ATM check depositing and facial recognition – and that’s just what an average person uses day-to-day.

Predictive intelligence is making businesses more efficient, effective and successful. B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer – and personalizing all content to their needs and interests.

Technology not far from artificial intelligence is making a significant impact on the marketing industry. In fact, 86% of marketing executives have already indicated they have seen a positive return on investment in marketing technology and predictive analytics. The future of B2B marketing will focus on predictive analysis and intelligence, and have a major impact on lead scoring and content targeting.

The Transformation of Lead Scoring

Lead scoring is essentially a points system used to determine where

Posted in Marketing | Tagged , | Comments Off on Is Predictive Intelligence the Frontier of B2B Marketing?

Why Account-Based Marketing Solutions Still Need People to Do the Work

avAccount-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing accounts. Included in ABM’s structure are a plethora of technology solutions to help scale the work being done. These types of solutions are customer service tools, sales generation tools, sales and marketing automation resources, and the like. While these tools may do the work for you, experts in sales and marketing are still required to help manage, analyze, and execute on what’s working.

Take a high level look at the workflow of how marketing and sales resources use technologies to support their ABM strategies to further align sales and marketing teams to skyrocket growth.

Understand Your Data

Whenever a marketing team runs a social campaign, like a Facebook or LinkedIn ad, there are always results provided at the end of the campaign, showing the target audience and engagement received:

A marketing professional is able to take this data and apply it to what’s producing the most results. A great way to see what’s working versus what isn’t is

Posted in Marketing | Tagged , | Comments Off on Why Account-Based Marketing Solutions Still Need People to Do the Work

Lessons in Cross-Selling to Your Customers Effectively

WGVDoes it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products?

Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. But it doesn’t just stop with Millennials; GenXers and Babyboomers appreciate contextuality all the same. “Send me offers and content I care about and nothing more.”

While a healthy customer base indicates that there is a clear need for your product or service, failing to build on your knowledge of these existing customers and capitalize on cross-sell opportunities can stunt your revenue growth. Successful brands look past acquisition and focus on increasing the customer lifetime value (CLV) by retaining their customers and continuing to sell to them.

Financial services firms in particular recognize the value of effective cross-sell. Their customers own on average 8-12 financial products, but only 2-3 at a single institution, according to The Financial Brand. And in an age where costs are squeezed and the largest source of future revenue is through acquisition and cross-sell/upsell, firms still frequently miss the mark of

Posted in Marketing | Tagged , , | Comments Off on Lessons in Cross-Selling to Your Customers Effectively

What to Look for in an Email Marketer

vcEmail is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space. With more people adapting to mobile – 70% of adults have smartphones; this stat is 85% for young adults (PewResearchCenter) – email is being viewed more, just opened in a different place. According to Experian’s “Quarterly email benchmark report” (Q4 2015), “65% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015.” We’ve made our point – email is here to stay.

When working on incorporating email into your digital marketing strategy, look for these skills in an email marketing consultant:


Not every email is for every market. Make sure the email marketer you’re working with understands the different audiences you are targeting and how to market to them appropriately. If you’re a talent management agency, for example, and your main markets are manufacturing and industrial lighting, two different emails of content are required to be

Posted in Marketing | Tagged , | Comments Off on What to Look for in an Email Marketer

Grow Your Email List With These Quick Tips

WVYou started an email newsletter. Congrats! Now you need people to send it to, right? To grow your subscriber list you’ll have to encourage sign-ups in all aspects of your branding, marketing, social, and content.


This may be the most obvious one but the first thing you should do is add a sign-up box to your site and/or blog. How can people sign-up for your newsletter if they don’t know you have one? Also make sure you highlight your opt-in form across your site. You may want to consider having a pop-up for new visitors to encourage sign-ups instead of hiding a little sign-up box in the corner.

Make sure to promote your newsletter across your blogs and social channels. Add a subscribe call to action on blog posts at the end of each blog post, in your YouTube videos, or any other piece of content. Be sure to include share buttons in all of your emails. You can even encourage your existing list to share with their networks by adding social sharing buttons and a “share

Posted in Marketing | Tagged | Comments Off on Grow Your Email List With These Quick Tips

3 Things Dark Chocolate Will Teach You About Sponsorship Success

ASVIf you’re anything like me, you have a few guilty pleasures. A good book, your favorite movie, that go-to dessert, or a glass of wine!

That said, I have a confession.

I love dark chocolate. I love the way you can taste the sweetness long after you’ve finished it. More importantly, I love the way it pairs with and, often times, enhances food and wine.

In some ways, I see business and entrepreneurship like a fine wine and chocolate pairing.

I love the puzzle and mystery of finding sponsors that enhance the work that my clients are doing – like my client’s mission.

Their deep-hearted why – the reason (or reasons) they do what they do? It lights me up to have them share their experiences and heart with me, and it makes me that much more excited to work with them.

The driving factor that motivates you? The delicious story and purpose? That’s what your sponsors want to know about. That’s what they want to invest in.

Setting up your sponsorship package is very much like stirring your own brand of delicious chocolate.

Today, I’m going to share with you three

Posted in Marketing | Tagged , | Comments Off on 3 Things Dark Chocolate Will Teach You About Sponsorship Success

Tips to Buying the Best Quality Promotional Lanyards

WBPromotional lanyards are probably one of the most popular promotional products purchased by companies around the world each and every day. There are numerous factors you are going to want to take into consideration when it comes to buying promotional lanyard to ensure you choose the right quality and that the product you purchase is used by your customers moving forward, providing you with the brand visibility you expect and deserve.

You want to give your clients what they want and what they will use. This means making use of bright colours and ensuring that the product you purchase can manage a key card, an ID card or a set of keys, depending on how your clients want to use them moving forward.

It is imperative that before you start designing your promotional lanyard, you know exactly what your customer want. Knowing your audience will help you identify with them and then choose a product that you know they will want to use moving forward. The last thing you want is to hand these items out, only to have the client throw them in a drawer

Posted in Marketing | Tagged | Comments Off on Tips to Buying the Best Quality Promotional Lanyards

3 Phases of a Successful “Get Your Book to Number 1 on Amazon” Book Launch

AVConsidered the Holy Grail of online book stores, Amazon is definitely a force to be reckoned with. Most authors dream of watching their book hit #1 on Amazon, but many are not quite sure what they need to do to make this happen.

Some leave it to chance. Others mistakenly think sending a message or two to their subscribers along with a few social media posts will do the trick, while others rely on the old model of an Amazon launch; get a ton of experts who give a bonus away and everyone promotes the book on the same day.

Granted, depending on the size of one’s list and how responsive it is, you can get respectable results by sending your list a few email messages complimented by a bit of social media marketing.

In some cases, the “give ’em a ton of bonus gifts” still works, but nowhere near the way it used to. Besides, unless there is a plan for what happens after everyone blasts out the promo messages, this is NOT a sustainable model.

I’ve been involved in very successful launches, selling thousands of copies

Posted in Marketing | Tagged | Comments Off on 3 Phases of a Successful “Get Your Book to Number 1 on Amazon” Book Launch