Monthly Archives: March 2016

The Secret for Hooking (and Keeping) Your Email Subscriber

Last year, I spent an hour clearing out my Gmail account. I realized I was subscribed to just way too many lists and it had become mind clutter. I hate clutter. Clutter kills creativity. Every time I’ve cleared out space … Continue reading

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Is Predictive Intelligence the Frontier of B2B Marketing?

In the last century, the world saw a massive revolution of innovation. Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is … Continue reading

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Why Account-Based Marketing Solutions Still Need People to Do the Work

Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing accounts. Included in ABM’s structure are a plethora of technology … Continue reading

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Lessons in Cross-Selling to Your Customers Effectively

Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant … Continue reading

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What to Look for in an Email Marketer

Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space. With more … Continue reading

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Grow Your Email List With These Quick Tips

You started an email newsletter. Congrats! Now you need people to send it to, right? To grow your subscriber list you’ll have to encourage sign-ups in all aspects of your branding, marketing, social, and content. HERE ARE A FEW WAYS … Continue reading

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