Monthly Archives: April 2016

Why You’re Not Better Than Your Competitors

Before I start, I just want to let you know that this article is my own personal view about this particular question. It’s a common sight: marketing materials that tell you how much better one company is than another. Is … Continue reading

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User Generated Content: Retail’s Secret Weapon

As a retailer, you’re always thinking about the next campaign to help enhance your revenue and audience reach, especially during this time of year. User generated campaigns are an ideal campaign to launch during the holiday season, with many retail … Continue reading

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9 Reasons Why B2b Manufacturers Are Investing in Digital Marketing

Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing, according to a recent article in Content Marketing Institute (via Joe Pulizzi, @JoePulizzi), featuring research from Fathom. The … Continue reading

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Reasons Businesses Need Professional Printing Services

To take any business to the next level of success, one needs to hire a reputable company that offers printing services. Some of the factors that entrepreneurs should consider in the selection process include reputation, credibility, legal accreditation, use of … Continue reading

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3 Important Marketing Strategies for a Gym Business

The fitness industry in recent times has witnessed the rise in demand where there are several who are getting health conscious and intend to stay and feel fit. People aren’t aware of the ways to exercise well all by themselves … Continue reading

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Effective Value Creation and Value Capture Strategies

How do firms create, deliver and capture values? What is the nature and function of effective customer relationship management? What are the critical phases of the Value Chain? What are some policy implications of the Du Pont model in formulating … Continue reading

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Spending Your Advertising Budget Wisely

A recent report by admanGo focuses on some recent Hong Kong advertising spending figures. Confirming everyone’s suspicions, the total ad spend in the city in January and February of this year was HK$6.01 billion – representing a 13 percent drop … Continue reading

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