3 Phases of a Successful “Get Your Book to Number 1 on Amazon” Book Launch

AVConsidered the Holy Grail of online book stores, Amazon is definitely a force to be reckoned with. Most authors dream of watching their book hit #1 on Amazon, but many are not quite sure what they need to do to make this happen.

Some leave it to chance. Others mistakenly think sending a message or two to their subscribers along with a few social media posts will do the trick, while others rely on the old model of an Amazon launch; get a ton of experts who give a bonus away and everyone promotes the book on the same day.

Granted, depending on the size of one’s list and how responsive it is, you can get respectable results by sending your list a few email messages complimented by a bit of social media marketing.

In some cases, the “give ’em a ton of bonus gifts” still works, but nowhere near the way it used to. Besides, unless there is a plan for what happens after everyone blasts out the promo messages, this is NOT a sustainable model.

I’ve been involved in very successful launches, selling thousands of copies

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4 Things to Consider for Using Promotional Products

VBThe prevailing marketing strategy for most businesses includes the usage of promotional items. This is because these are more cost-effective than any other medium of advertising. Another thing to consider, in this case, is that people like to get free gifts. As a result of this, the companies get promoted through the word of mouth if they offer more freebies to their customers. However, it is always a difficult decision to integrate this medium properly into your marketing plan. This is the reason why here are some of the tips that will help you integrate your personalised business items with your business strategy suitably.

Plan – This is the first thing to take note of because this is undoubtedly the most important one. Any marketing plan needs a lot of considerations and but integrating the items with your business goals can be trickier. Before ordering you should think clearly about what you need, who the target audience for you are and how you are integrating this with your advertising goals. This pre-planning must be complete several weeks before placing the order. After receiving the

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How to Persuade Potential Clients to Choose Your Services and Not Your Competition

wegGetting new customers is tough for most businesses. There’s a lot of competition out there and winning clients is definitely one of the biggest obstacles you’ll face when starting a new business. But all of this can be a thing of the past. By following the suggestions below, you should have no problem persuading potential clients to choose your services over your competition.

Build a presence online

These days it is absolutely necessary for a company to have its own website. When potential clients want to find out more information about your products and services, the first place they’ll go is to the Internet. Clients usually prefer to check your website first because it’s more convenient – they can get the information they need at any time without the inconvenience of contacting a company representative directly. After spending time on your website, then clients can make an informed decision about proceeding with your company

Clients need to be able to find your website

There are a variety of ways that potential clients may be referred to your website. Perhaps they’ve heard of you from a friend or saw

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Mobile App Marketing: 5 Success Stories to Draw Inspiration From

vBy 2018, less than 0.01% of all mobile apps out there will be commercially successful. That’s what Gartner says – and we’ve got no reason to doubt the forecast. With the proliferation of mobile app development tools & the rise of “citizen developer” initiative, building mobile software has never been easier. Code quality & application performance aside, the main reason why companies fail to crack the App Store and Google Play charts is poor marketing. If you have a brilliant idea for an app, you’d better forget about Rovio’s overnight success and spend some time (and dough!) on marketing.

Top Earners (iOS developers who generate at least $ 50 thousand in revenues – 12% of the App Store’s registered publishers) have $30 thousand as an average marketing budget and devote 14% of project time to promoting their project. In case you’re a startup & barely raised funding through Kickstarter, your app can still be a hit – as long as you choose the right marketing strategy. Here are some app marketing success stories that prove you can do more with less.

Marketing done right: top 5

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Product Managers Have To Decide: Is It Time For Bubble Wrap To Go Away?

VIf you are anything like I am, when you get a package sent to you in the mail you are excited to receive it. When the package arrives, the first thing that you do is to tear it open and get to the item that has been sent to you. We generally don’t spend a lot of time thinking about how this item was packaged – how did it make it to us without breaking? More often than not it’s been packed in bubble wrap. You know, the plastic sheets of bubbles that we all used to take time to pop when we were kids. Times are changing and bubble wrap is going away. What are those bubble wrap product managers thinking?

The Honeymoon For Bubble Wrap Is Over

I’m not sure if this is going to make you feel old, but the original bubble wrap was invented way back in 1957 by the Sealed Air Corporation. Bubble wrap was a very popular product and for years it was Sealed Air’s best-selling product. The patent on this product ran out in 1981, but Sealed Air has

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7 Definite Don’ts in Outbound Telemarketing

wgIn today’s time, it is never enough to know the do’s in outbound telemarketing – or in any form of marketing. It is never enough to settle for a list of instructions on what to do to make your business successful and to continue generating leads on a daily basis. It is also important to know the absolute don’ts in marketing – outbound telemarketing for that matter. Here is the list:

1. Don’t settle for poor targeting

This would be in relation to finding possible clientele for a campaign. Successful targeting includes extensive research. Successful companies are aware of who their target individuals are, and they completely understand how to qualify leads to saving time as much as possible. This is also to avoid prospecting the wrong people – people who would be more suitable prospects for another campaign.

2. Don’t do poorly defined campaigns

One critical aspect in a well-defined campaign is having a goal. Moreover, a goal must be SMART. By SMART, it means that it is specific, measurable, attainable, realistic, and time-bound. Marketing pros make a well-defined campaign – and that includes having a goal;

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