Tag Archives: CRM

Effective Value Creation and Value Capture Strategies

How do firms create, deliver and capture values? What is the nature and function of effective customer relationship management? What are the critical phases of the Value Chain? What are some policy implications of the Du Pont model in formulating … Continue reading

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Is Predictive Intelligence the Frontier of B2B Marketing?

In the last century, the world saw a massive revolution of innovation. Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is … Continue reading

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